McGladrey

ROLE 3D & animation YEAR 2015

In a thirty-second spot for the leading US tax consulting firm, McGladrey—known as RSM internationally—Sehsucht and I created a seamless brand transition in which the identity of the US company dissolves under the banner of its global network, RSM. In a vitreous transformation that evokes an ever-evolving global financial district, the McGladrey logo is seen in detail as a crystalline cityscape that effortlessly grows, building on itself, and finally revealing itself to us anew as RSM. A sleek, visual metaphor for the growing businesses and thriving industries worldwide that RSM helps to move forward every day.

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Credits

CLIENT McGladrey/RSM AGENCY Luquire George Andrews CREATIVE DIRECTOR Jon Cain AGENCY PRODUCER Heather Haley PRODUCTION COMPANY Passion New York PRODUCER Shannon Lewis, Greg Babiuk
 

POSTPRODUCTION STUDIO Sehsucht, Hamburg DIRECTOR Julius Brockelmann PRODUCER Felix Niehoff MOTION DESIGN & 3D ANIMATION Vitaly Grossmann, Dennis Tiege 3D/TEXTURING Eva Kuehlmann, Andreas Schulz, Florian Breg, Rafael Vicente COMPOSETING Alexander von der Lippe MUSIC Barkingowl SOUND FX & MIX The Groundcrew

— thank you —