Optus »Clever Buoy«

ROLE lead design, animation & composeting YEAR 2014

Optus and Google have combined with M&C Saatchi on an offbeat (aka *genius*) R&D project to keep our beaches safe. The Clever Buoy project, which uses sonar technology to detect shark-sized objects in coastal areas before relaying the signal to lifeguards, is the first Australian implementation of Google’s global Project Re: brief platform to better integrate creative ideas with digital execution. Clever Buoy has gone on to win multiple awards worldwide for M&C Saatchi.

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Credits

DIRECTOR Mark Simpson VFX EXECUTIVE PRODUCER Dave Kelly VFX PRODUCER Jayne da Costa VFX COORDINATOR Tyrone Estephan LEAD DESIGNER Vitaly Grossmann 2D ANIMATION Vitaly Grossmann, Juan Serrano COMPOSETING Luke Carvell, Vitaly Grossmann, Mark Kwanten, Maxence Peillon HEAD OF 3D Bryn Morrow 3D ANIMATION Danni Jialing, Vitaly Grossmann FX Sina Rahimpour MODELLING/LIGHTING Albert Susantio

 

— thank you —