ESPN - brand film
ROLE creative & art direction YEAR 2020
Tendril and I created a brand film for the ESPN College Football Playoffs to build and capture excitement on its own as well as providing for a large broadcast toolkit to be used throughout the season.
This project was a collaboration between Tendril and ESPN to create a film and graphical language that metaphorically captures the essence of the College Football Playoffs. We chose to focus on the themes of grit and polish, impact and flow, chemistry and ascension. Ultimately it was a celebration of American College Football culture: the effort, the journey, the passion, the colors, the pain and the glory of the teams, players and fans.
The thing we loved most was the collaboration with the team at ESPN. We were able to develop such a fluid back and forth with the client throughout the project that felt truly unique and refreshing. The collaborative nature of the creative ideation throughout was inspiring and left our team feeling energized and excited to create something beautiful and engaging.
process
Credits
Client ESPN Creative Director Timothy O’Shaughnessy, Dale Harney Producer Lindsay Reiff Creative Coordinator Taylor Kissin Production Company Tendril Creative Directors Alex Torres & Patrick Coffey Director Vitaly Grossmann Executive Producer Mary Anne Ledesma Producer Brittany Sheahan Design Jose Checa, Marius Becker, Superdesigners, Yeseong Kim, Leonardo Bortolussi, Ilya Tselyutin, Vitaly Grossmann Animators Marius Becker, Leonardo Bortolussi, Superdesigners Type Design & Animation Gabriel Rocha, Superdesigners Houdini Simulation Rich Nosworthy, Philipp Pavlov, Superdesigners Lighting and Render Jeff Briant, Marius Becker, Yeseong Kim, Superdesigners, Leonardo Bortolussi, Vitaly Grossmann, Brad Husband Compositors Astrid Cardenas, Corey Larson Music & Sound Design Konstantin Kazhev (CADEU) Toolkit Developers Gabriel Rocha, Corey Larson, Zack Lovatt
— thank you —