MTV »Hug«

ROLE 3D – hair YEAR 2011

Do you feel cold and alone? Do you need a big-big hug and a nice dose of tenderness? Well, thanks to MTV, the solution to all your problems is right in front of you. For one of six idents for the music channel, we came up with this cuddly spot. I supported Sehsucht Berlin by creating those little, hairy balls of fur. Comb, cut, blow dry, style - after this project I feel I‘d actually make a pretty good hair dresser too.



PRODUCTION COMPANY SEHSUCHT BERLIN GmbH & Co KG, Berlin/Germany DIRECTOR Mate Steinforth DESIGN Mate Steinforth, Helge Kiehl 3D Philipp Broemme, Hannes Weikert, Vitaly Grossmann Animation: Matthias Knappe ADDITIONAL ANIMATION Vitaly Grossmann, Philipp Broemme MATTE PAINTING Julius Brockelmann COMPOSETING Helge Kiehl PRODUCER Julia Rudloff, Christian Gemeiner SOUND DESIGN Music composed by Alan Boorman

CLIENT MTV World Design Studio, Milan/Italy CREATIVE DIRECTOR Roberto Bagatti ASSOCIATE CREATIVE DIRECTOR Anna Caregnato ART DIRECTOR Carlos Carrasco INHOUSE PRODUCER Cristina Mazzocca

— thank you —