UGG- LTA and MAXI SS22 

ROLE creatice direction, design & animation YEAR 2022

Colorful blobs, soft shoes, bright, light and fun atmosphere - yeah, count us in for this kind of brief! This is the result of our collaboration with creative team at UGG for the SS22 campaign. Beside doing all digital explorations and animation, we were able to try ALL the shoes while working on this gig. We spare you with this images though.

The beautiful part of this teamwork was the trust the UGG team put into our working pipeline and production management.  In the first stage we had a quick RND turnaround where we shared and discussed all concepts and ideas no matter of the quality of render. Then. we decided what is worth improving and what didn't stick at all. Afterwards we moved into full production mode and produced animation and in the same time did the 3D model of the shoe. We used the shoes for OOH prints and all motion graphics.

LTA MAN

 

UGG_MAN_SH01_01_02_0140UGG_MAN_SH01_01_02_0140
UGG_MAN_STILL-WHITECAP_02_02_0315UGG_MAN_STILL-WHITECAP_02_02_0315

 

MAXI WOMAN

 

UGG_MAXI_BLACK-LOGO_STILL_01_1_5x4UGG_MAXI_BLACK-LOGO_STILL_01_1_5x4
UGG_WOMEN_LIME_SH03_02_0201UGG_WOMEN_LIME_SH03_02_0201

 

SOME EXPLORATIONS

 

UGG_RND-design_soft_collision_01_01_0002UGG_RND-design_soft_collision_01_01_0002
UGG_WOMEN_MULTI_01_02-a0138UGG_WOMEN_MULTI_01_02-a0138
UGG_RND-design_horope_01_03_0054UGG_RND-design_horope_01_03_0054

Credits

ART DIRECTON, DESIGN & ANIMATION: VVAND.XYZ / Vitaly Grossmann & Vincent Schwenk 
SHOE RETOPO Maurice Jochem / CG Image
SOUND DESIGN & MUSIC Jürgen Branz

— thank you —