Wella
ROLE design, animation & composeting YEAR 2012
In 2012 Wella Professionals was setting out to create a new hair coloring experience for women. Instead of offering them ,just‘ a new color, Wella‘s promise is to make long hair glow and shine on a whole new level. To carry this feeling over visually we designed a spot that promotes light and moisture through a glowing aureole that rises from the water. So, in case you‘re just having a bad hair day and you urgently need some shininess - run to your closest supermarket and get this product right now! Or simply watch this spot five times a day...
Credits
PRODUCTION Doppelgänger Film PRODUCER Ulrike Heine DIRECTOR Eva Midgley EDIT via „Das Werk“ GRADING via „Das Werk“
POSTPRODUCTION VFX Sehsucht PRODUCER Christiane Mülstegen SET-SUPERVISOR Christian Reimann CONCEPT DESIGN Vitaly Grossmann, Hannes Geiger 3D ARTISTS Vitaly Grossmann, Hannes Geiger 2D ARTIS & COMPOSETING Vitaly Grossmann COMPOSETING & ONLINE Melissa Panek
— thank you —